Ocean View Experience, Decades of Award-Winning Service
As seen on The Knot, Yelp and Google. Voted the best bridal boutique in San Diego!
celebrate with us and say yes to a unique & unforgettable experience!
Located in the heart of Del Mar, The Bustle celebrates engagements every day! The Bustle has helped brides of San Diego and surrounding areas to find their dream wedding dress for decades. We offer luxury private appointments with a personal bridal stylist to provide the most memorable gown shopping experience.
White Friday/ Weekend Sale
November 28-30, 2025
Our Biggest Sample Sale of the Year!
The weekend after Thanksgiving, join us for an exclusive one-day bridal sample sale at The Bustle in San Diego. Gowns originally priced between $2,000 to $10,000 will be available for just $600 to $4,500 in sizes 2-16. Every gown is a rare showroom piece, meaning once it is gone, it’s gone for good.
Find the perfect wedding gown on SALE!
*Appointments are required, and space is limited — secure your spot and discover your once-in-a-lifetime dress before it disappears!
Shop Wedding Gowns!
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Shop Wedding Gowns! ♡
Our Wedding Gowns Range from $1,299 to $18,000 - No matter your budget, we have gowns for you!
upcoming 2025 trunk shows
Best of Bridal Collective Trunk Show
November 21 - December 7, 2025 Gowns start at $2,499
Berta
SALE
Now through December 31, 2025. Gowns start at $3,999
Maria Farbinni Trunk Show
January 16 - 26, 2026. Gowns start at $4,299
four ways to say yes to your dream dress!
New Dress Order
There is nothing quite like a gown created especially for you. With our ready-to order service, your gown is crafted to match your vision - every silhouette, sleeve, detail is chosen by you with the help of an expert stylist. Ready in approximately 6-8 months allowing time for alterations!
Ready-To-Wear
Discover a hidden gem from our collection of sample gowns and off-the-rack styles. Each piece is unique - often no longer in production - making it truly one of a kind! Find your dream gown and take it home the very same day, all at a beautiful, exclusive price.
Quick Ship
Need your dream gown soon? Many of our designers keep select gowns in stock, ready to ship directly from their collections. If you size and color are available, your brand-new gown can arrive in as little as a week - giving you luxury, style, and peace of mind without the wait!
Virtual Appointment
Connect with one of our expert stylists from the comfort of your home. During your virtual consultation, we’ll explore gowns from our curated designer collections and help you discover the style, silhouette, and details that feel meant for you. It is a personalized bridal experience - wherever you are!
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This is the perfect time to shop! Explore our full designer collections and secure your dream dress, stress free — no rush fees.
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Still searching for the perfect wedding dress? Some of our designers offer rush options, or live inventory depending on your timeline. Off-the-rack gowns are available to you at any time! Yes, even weeks before the big day!
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Time to accessorize! Complete your wedding day look by shopping veils, jewelry, a reception dress and more! This is a good time to bring your mother or mother-in-law for their very own special occasion dress appointment!
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Alterations begin! We refer a seamstress right next door that we have worked with for over 15 years. She will cookie cutter your gown to perfection, so it’s picture-perfect on your wedding day! Rush alterations are available for tighter timelines.
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Walk down the aisle in your dream dress — perfectly fitted and made just for you!
